Social media – there’s absolutely no way you haven’t heard of it yet. Over the last few years social media has completely changed the Internet or in fact, it has changed the whole world! And also the world of marketing! So what are the reasons for your business to start utilizing these new forms of communication as soon as possible? Here are the 7 most important ones:
Starting your online business is actually much easier than you think. Remember that the Internet doesn’t limit you in terms of location. For example, let’s say you live in a wine-producing region and you want to sell your delicious wine. Selling it traditionally, through a local store, would be pretty challenging because of the tough regional competition. But having your own e-Commerce website would be a game-changer, enabling you to sell wherever you want. And that makes a huge difference! Suddenly, your business has got many other advantages like online marketing tools, social media, personalized deals and offers, never-ending open hours, discretion and privacy, a broader customer base and much more!
However, no matter what you intend to sell, one thing is really crucial here and that is the online store itself. But need not worry as we know exactly how to help you. A successful online store has to be better than the competition. The reason why we believe our stores are better is that all of them respect these 7 key elements:
01. Showcase your brand
Social Media offers another marketing channel for creating brand awareness, relationship building or driving new sales. So why not use it? Especially when it’s FREE, right!?
02. Develop a loyal community
People enjoy being part of a business that is proactively building a lively community. Such an online community can help you establish an emotional connection between your company and your prospects, which is essential for your long-term success.
03. Improve customer service
Social media is a great feedback source. Enabling your prospects to communicate with your company and each other can greatly improve your customer service and increase brand trustworthiness.
04. Increase digital exposure
Interacting in social networks can significantly increase your online presence. Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users.
05. Boost traffic and search engine rating
Social media is a major lead generator, and it constantly brings high volume traffic to your website. It can also help with SEO since search engines significantly reflect your social media content.
06. Expand sales and reach a new audience
Listening to your prospects on social networks can help you respond to their specific needs. This will most likely cause an increase in sales, but also expand your customer base.
07. Cut marketing costs
Compared to traditional channels like print or advertising, social media marketing is affordable for any business. Remember that the channel itself is free!